As we get older and wiser our spending and investing habits change- mine certainly have. Over the years I have chosen certain products that have lasted and products that haven't. The big question on our minds when making a choice – do I buy cheap NOW or do I save for a quality item (which will save money in long run)? Do I invest for short-term profit only or do I buy investments that are more ethical?
Recently the big question is – does my choice affect the environment, should I buy it? Should I invest in that company? It all comes down to the budget- can I afford to save the environment. Well, yes we can but we need to think seriously. The long-term payoff will be huge- environmentally and economically. To verify the economic importance of changing our behavour please go to the Stern Review.
ZYC will offer you some choices to make that decision a little easier. As we ask more of our suppliers things will change. Keep on shopping I say but with a conscience- be a green consumer! Remember girls we are the gatherers. Thoughtless consumerism has got us into this mess let's buy our way out! And that doesn't mean quantity, it means quality first. We need to redefine the words: asset and liability!
From the purchase of a new computer or solar power on your roof to carbon trading, the global warming solutions are multi-faceted. In other words solutions can be divided into:
increased energy efficiencies projects,
new green technologies and
Investing in a clean future is the trend whether you invest in companies with a good carbon history or companies creating green technologies, producing offsets or facilitating new green companies. It will be competitive in such a positive way- a new abstract capitalism, the value of investing and trading non-pollution. As consumer demand increases, there will be more research and development, then more investment from governments and businesses. That will add value, then profit and then encourage more subsidies and tax incentives. A positive cycle begins. We can still make money, have a lifestyle, protect the environment and help others.